Rogers Media TV Access

Get Fierce For Fall: Entire Cityline Audience Gets A New Look in the Ultimate Mega Makeover Madness Experience,September 7

- Cityline and industry experts transform hair and makeup for the studio audience in the makeover event of the season -

For additional programming information and images please visit: rogersmediatv.ca

TORONTO (August 28, 2012) Fall is just around the corner and Cityline is getting into the swing of the season with its most exclusive makeover event to date! With a more than 20 years of providing contemporary and enviable makeovers under its fashionable belt, Cityline – Canada’s longest-running and most successful daytime show for women – is again adding a twist to this fan-favourite segment by giving the entire studio audience an exclusive makeover experience. In the ultimate beauty bonanza, Cityline will primp, prime, and pamper its audience on Friday, Sept. 7 at 9 a.m. ET/PT. In this “Mega Makeover Madness” special, viewers can tune in to see all the fabulous transformations from “before” to “after” and learn tips from trusted beauty artists, including A-list celebrity hair stylist Sally Hershberger who will be making over three viewers from across the country live in-show. Cityline airs weekdays at 9 a.m. ET/PT on Citytv.

“Earlier this season, Cityline debuted its own fresh makeover – and now it’s our audiences’ turn,” said Jordan Schwartz, Vice-President, In-House Productions, Rogers Media. “Taking viewer-favourite makeover days to a whole new level, Cityline is giving its loyal audience the royal treatment from head to toe.”

Hand-picked by Cityline from thousands of contest entries across the country, the lucky ladies will begin their makeover day at prestigious salons across Toronto, with Cityline cameras in tow. Then, a host of esteemed Cityline hair stylists and makeup artists, along with Shoppers Drug Mart beauty associates, will take these ladies from frumpy to fabulous. After the transformations are complete, each woman will debut her new look for Tracy Moore – and the country – at the street-level Cityline studio.

During the “Mega Makeover Madness” special, the audience will have their hair professionally coiffed by trusted Cityline hair stylists including, Bill Rowley, Grace Tartaglia, Marc Anthony Maurice Fiorio and Phillipe Fiorio, along with stylist to the stars, Sally Hershberger. Then, Cityline’s esteemed roster of makeup artists, including Derek Selby, Kirk Brierley, Grace Lee and Jacquie Hutchinson, along with Diana Carreiro and the Shoppers Drug Mart beauty advisors, will work their beauty magic on the audience in this exclusive makeover event of the season. For a sneak peek at the exclusive “before” shots, please visit Cityline.ca

Fans can also watch a live stream of the“Mega Makeover Madness”specialonline – in addition to all Cityline episodes – at 9 a.m. ET on Citytv.com and on the Citytv video app for iPad, iPhone and iPod touch.

Social Media Links
Official Website, Cityline:Cityline.ca
Official Facebook Page, Cityline: Facebook.com/CitylineCA
Official Twitter Feed, Cityline: @CitylineCA
Official Twitter Feed, Tracy Moore: @tracycityline
Official Twitter Feed, Citytv PR: @Citytv_PR

About Cityline
With Gemini-nominated host Tracy Moore at the helm, Cityline covers an extensive array of lifestyle themes including home décor, fashion, health and wellness and food, with a targeted female focus on specific topics every day of the week. Complementing Cityline’s themed programming is a full roster of more than 30 trusted and beloved guest experts who continue to keep viewers entertained and informed. Consistently a leader in multiplatform offerings, fans can watch the live stream of Cityline each day at 9 a.m. ET online and on the Citytv video app for iPad, iPhone and iPod touch. In the digital realm, Cityline.ca is the online source for all things lifestyle – from fashion advice to gardening how-to’s, and everything in-between.

About Citytv
Citytv™ television stations in Toronto, Vancouver, Calgary, Edmonton, Winnipeg, and Saskatchewan offer viewers intensely-local, urban-oriented, culturally-diverse television programming. A distinct alternative to other conventional television stations, Citytv engages its viewers with dynamic on-air personalities and delivers an entertaining mix of news, local-interactive formats such as: Breakfast Television and Cityline; as well as local Canadian and US acquired prime time entertainment programming. Citytv is a part of Rogers Broadcasting Limited, a division of Rogers Communications Inc. (TSX: RCI and NYSE: RCI) which is a diversified Canadian communications and media company. For more information on Citytv stations and programming, visit Citytv.com

- 30 -

Media Contacts
Stephanie Leslie, Citytv, stephanie.leslie@rci.rogers.com, 416-764-3191
Sónia Brum, Citytv, sonia.brum@rci.rogers.com, 416-764-3194