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Citytv Spreads the Love, Delivering Original Content on All Things The Bachelor Canada Through Innovative Social Media Campaign

- Social media app “The Bachelor Canada 4Play Deck” available now only on
Facebook,www.facebook.com/bachelorcanada -
- Collect, share, and trade juicy exclusives on bachelor Brad Smith and the soon-to-be-revealed 25 bachelorettes -
- Get access to rare video clips, images, and fun facts leading up to the fall premiere -
 
TORONTO (August 7, 2012) – As The Bachelor Canada buzz continues to build, Citytv is inviting fans to join the conversation and get the inside scoop on Brad Smith and the 25 women vying for his heart.  Before the drama unfolds on-screen, Citytv is heating things up online with the exciting, new, online application Decksi, available now on The Bachelor Canada Facebook page at www.facebook.com/bachelorcanada. The innovative social media platform allows fans of the show to collect, share, and trade virtual cards featuring exclusive series content.  Each week leading up to the premiere and throughout the season, rose-lovers will have access to premium video clips, photos, quotes, and fun facts about Brad, host Tyler Harcott, and the soon-to-be-revealed bachelorettes. Additional broadcast details will be announced in the coming weeks.
“The Bachelor Canada 4Play Deck” – the first of two exclusive decks being offered through Decksi – features 20 cards that Facebook fans can collect and share in order to learn more about what makes bachelor Brad tick.  The more viewers share, trade, and collect their virtual cards, the more credits they’ll earn toward unlocking additional The Bachelor Canada content.  Plus, as the bachelorettes are revealed this fall, Decksi 4Players can find out more about the mysterious ladies hoping to win Brad’s heart.
 
Then, following the premiere, the fan frenzy continues with the second deck – “The Bachelor Canada Love Deck” – revealing additional content on the series as each episode airs.
 
To play the game, fans can visit The Bachelor Canada Facebook page at www.facebook.com/bachelorcanada to get the Decksi app and get to know – and love – the first-ever Canadian cast of The Bachelor Canada.
 
The Bachelor Canada is the Canadian version of the perennially successful The Bachelor franchise on Citytv and OMNI Television.  The series is produced by multiple award-winning Force Four Entertainment.  Sean De Vries is the supervising producer, Joyce Sawa is the series producer, and John Ritchie serves as executive producer for the series.  Claire Freeland is the director of original programming for Rogers Media and an executive producer of The Bachelor Canada.
 
Social Media Links
Official Website, The Bachelor Canada: http://www.bachelorcanada.ca
Official Twitter Feed, The Bachelor Canada: @BachelorCA http://www.twitter.com/bachelorca
Official Twitter Feed, Citytv PR: @Citytv_PR http://www.twitter.com/citytv_pr
Like The Bachelor Canada on Facebook: http://www.facebook.com/bachelorcanada
 
About Citytv
Citytv™ television stations in Toronto, Vancouver, Calgary, Edmonton, Winnipeg, and Saskatchewan offer viewers intensely-local, urban-oriented, culturally-diverse television programming. A distinct alternative to other conventional television stations, Citytv engages its viewers with dynamic on-air personalities and delivers an entertaining mix of news, local-interactive formats such as: Breakfast Television and CityLine; as well as local Canadian and US acquired prime time entertainment programming.  Citytv is a part of Rogers Broadcasting Limited, a division of Rogers Communications Inc. (TSX: RCI and NYSE: RCI) which is a diversified Canadian communications and media company.  For more information on Citytv stations and programming, visit www.Citytv.com.
 
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Media Contacts
Stephanie Perron, Citytv, stephanie.perron@rci.rogers.com, 416.764.3253
Sónia Brum, Citytv, sonia.brum@rci.rogers.com, 416.764.3194

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