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Cityline Gets A Makeover! Vibrant New Look Revealed Today, on Citytv

– State-of-the-art studio puts host Tracy Moorecentre stage with enhanced, dramatic set design  – 
– New set, new logo, new on-air graphics culminate in a new look and feel –  

TORONTO (June11, 2012) – After giving viewers fabulous makeovers for the last 28 years,Cityline receives a makeover itself and unveils a brand-new vibrant look today on Citytv.  On today’s show, CitylineCanada’s longest-running and most successful Canadian daytime show for women – debuts a revamped, contemporary set, logo and on-air graphics, and continues to be the leading source for all things fashion, home décor, lifestyle, health and food with expert content – now only prettier.  Cityline airs weekdays at 9 a.m. ET/PT on Citytv.
 
Click here for a behind-the-scenes look at the new set with host Tracy Moore.

New logo and images available at
www.rogersmediatv.ca

It was time for the studio to evolve to accurately reflect Cityline’s status as the leader in the lifestyle genre.  It’s the same content viewers have come to know and trust – but now with a more contemporary and engaging look and feel,” said Jordan Schwartz, Vice President of In-House Productions, Rogers Media. “Now with our world-class set,we are able to better showcase our esteemed experts, premium content and our seasoned host, Tracy Moore.”
Setting the scene for an enriched viewing experience, the new studio space includes:
·         Eightstate-of-the-art, flat screen monitors with the ability to showcase iPad apps, while also featuring spectacular graphic photography
·         New on-set lighting highlights the unlimited set options guest experts can use for cooking segments, fashion shows, design vignettes, interviews and performances 
·         Revamped flooring, furniture, and on-set look breathe new life into the space, accurately reflecting the Cityline brand, audience, and the inspiring content brought to viewers on a regular basis
·         New on-set graphics, including a redesigned streamlined  logo and title, that reflects Cityline’s contemporary, trend-forward content

Debuting simultaneously with the new set, the refreshed Cityline brand will also be reflected on every on-air element, including graphics, logo and the new, community-oriented intro, shot on-location throughout Toronto in some of Moore’s favourite locations.

“For more than 28 years, Cityline has been a fixture in Canadian daytime television,” said Dean Bender, Vice-President of Creative and Promotion, Rogers Broadcast. “Cityline’s rich history of connecting with its viewers is now enhanced with this contemporary and effervescent new look.” 
Broadcast from Toronto’s Citytv studios, fan engagement has never been stronger.  In Toronto, Cityline attracts nearly double the audience of its closest competitors The Marilyn Denis Show (CTV)andSteven and Chris (CBC) – among the F18-49 and F25-54 demos by margins of 40 per cent and 80 per cent, respectively.  A Citytv original series, Cityline also outperforms U.S. imports, includingDr. Oz, Dr. PhilandThe Viewin the above key demos in the Toronto market.  

Social Media Links:
Official Website: http://www.citytv.com/cityline
Official Cityline Twitter Feed: @Citylineca
Official Tracy Moore Twitter Feed: @tracycityline.
Like Cityline on Facebook
Official Citytv PR Feed: @Citytv_PR
Source: BBM Canada, all data based on Fall11/Wtr12/Spr12 average

About Cityline
WithGemini-nominatedhost Tracy Moore at the helm, Cityline covers an extensive array of lifestyle themes including home décor, fashion, health and wellness and food, with a targeted female focus on specific topics every day of the week.ComplementingCityline’s themed programming is a full roster of more than 30 trusted and beloved guest experts who continue to keep viewers entertained and informed. Consistently a leader in multiplatform offerings, fans can watch the live stream of Cityline each day at 9 a.m. ET online and on the Citytv video app for iPad, iPhone and iPod touch.  In the digital realm, Cityline.ca is the online source for all things lifestyle – from fashion advice to gardening how-to’s, and everything in-between.

About Citytv
Citytv™ television stations in Toronto, Vancouver, Calgary, Edmonton and Winnipeg offer viewers intensely-local, urban-oriented, culturally-diverse television programming. A distinct alternative to other conventional television stations, Citytv engages its viewers with dynamic on-air personalities and delivers an entertaining mix of news, local-interactive formats such as: Breakfast Television and Cityline; as well as local Canadian and US acquired prime time entertainment programming. Citytv is a part of Rogers Broadcasting Limited, a division of Rogers Communications Inc. (TSX: RCI and NYSE: RCI) which is a diversified Canadian communications and media company. For more information on Citytv stations and programming, visit www.Citytv.com
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 Media Contacts:
Stephanie Leslie, Citytv 416-764-3191, stephanie.leslie@rci.rogers.com
Sónia Brum, Citytv, 416-764-3194, sonia.brum@rci.rogers.com

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