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JOIN CITYTV AND CITYNEWS CHANNEL FOR THE 7th ANNUAL HERBIE DAY, JUNE 8

- Featuring performances from Matt Dusk, Ashley MacIsaac, Justin Hines and 11-year-old YouTube sensation Maria Aragon -
- Breakfast Television, CityNews and CityNews Channel to broadcast live throughout the day from Yonge-Dundas Square -
- The Herbie Fund supports life-saving or life-altering surgeries on children from around the world at The Hospital for Sick Children in Toronto -
- CityNews at Six to air five-part series chronicling Gord Martineau’s travels to Ethiopia to visit former Herbie Fund patients, starting June 4 -

TORONTO (June 4, 2012) On Friday, June 8, Torontonians will have a chance to improve the life of a child as the 7th Annual Herbie Day celebration heads to Yonge-Dundas Square. In support of life-saving or life-altering surgeries on children from around the world at The Hospital for Sick Children, live coverage of Herbie Day kicks-off from Yonge-Dundas Square at 5:30 a.m. on Breakfast Television and continues throughout the day on CityNews and CityNews Channel.

The 7th annual Herbie Day will feature a Shopsy’s barbeque lunch, amazing prizes and live performances by jazz-pop sensation Matt Dusk, renowned fiddler Ashley MacIsaac, singer-songwriter Justin Hines and 11 year-old YouTube star Maria Aragon. Citytv and CityNews Channel’s live coverage will showcase all the action at Yonge-Dundas Square including success stories from Herbie Fund patients and the grand total of donations announced by CityNews Anchor Gord Martineau on the CityNews at Six.

“Over the past six years Herbie Day has raised more than $1.1 million through donations from Citytv viewers and the community, and these donations have made a tremendous impact on the quality of lives of patients and their families around the world,” said Martineau.

Beginning today, CityNews at Six will broadcast a special five-part series chronicling Gord Martineau’s recent travels to Ethiopia, where Martineau meets with former patients who received life-saving surgeries at SickKids made possible by the Herbie Fund. Highlights include Martineau’s first visit with Dr. Belay Abegaz, the doctor who brought the child who inspired the Herbie Fund to Toronto in 1979, along with Dr. Eshete Mekonin, the doctor who connected Yeabsra Hailmarim with the Herbie Fund. Yeabsra has a severe facial cleft and has undergone three surgeries at SickKids with one more to be completed in mid-June.

Beginning today viewers can donate by visiting www.herbiefund.com or calling the Herbie Fund Hotline at 1-888-340-3429 to make a donation.

About the Herbie Fund:
An increasing number of sick children from around the world and their families look to the Herbie Fund (www.herbiefund.com) at SickKids to provide treatment not available in their homeland. Over 684 children from 102 countries have received specialized medical and surgical help that would not otherwise be available to them. The Herbie Fund helps approximately 25-30 children every year. The number of children helped depends entirely on the amount of money donated. Unfortunately, there are always more applications than can be accepted. Costs can vary greatly, depending on the type of treatment involved as well as the amount of help needed.

About Citytv
Citytv™ television stations in Toronto, Vancouver, Calgary, Edmonton and Winnipeg offer viewers intensely-local, urban-oriented, culturally-diverse television programming. A distinct alternative to other conventional television stations, Citytv engages its viewers with dynamic on-air personalities and delivers an entertaining mix of news, local-interactive formats such as: Breakfast Television and CityLine; as well as local Canadian and U.S. acquired prime-time entertainment programming. Citytv is a part of Rogers Broadcasting Limited, a division of Rogers Communications Inc. (TSX: RCI and NYSE: RCI) which is a diversified Canadian communications and media company. For more information on Citytv stations and programming, visit www.Citytv.com. 

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Media Contacts:
Charmaine Khan, CityNews and CityNews Channel, 416.764.3071, charmaine.khan@rci.rogers.com


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