TIM HORTONS SIGNS ON AS A FOUNDING PARTNER OF CANADA'S GOT TALENT ON CITYTV
(TORONTO, September 1) – Rogers Media Inc. today announced a multiplatform sponsorship agreement with Tim Hortons Inc. for Canada’s Got Talent on Citytv, providing the restaurant chain with integration and activation across Rogers’ suite of media assets.
As the first Founding Partner of Canada’s Got Talent, Tim Hortons’ media activation program extends across multiple Rogers platforms and includes in-show brand-sell, product placement and integration, on-site giveaways, and commercial activity and promotion.
“Tim Hortons is a best-in-class Canadian brand and is the perfect fit to celebrate the unique talents of Canadians across the county,” said Dale Hooper, SVP, Sales and Marketing, Rogers Media Inc. “The breadth and depth of our Rogers assets give us the unique ability to create a comprehensive and integrated business solution to meet Tim Hortons’ core objectives.”
“Tim Hortons is thrilled to be a sponsor of Canada’s Got Talent,” said Glenn Hollis, Vice President of Brand Marketing and Advertising at Tim Hortons. “This country is full of fresh, gifted entertainers who are hungry for a chance to jump on stage and show their stuff. We’re proud to help make dreams come true and give talented Canadians this incredible opportunity.”
Additional Founding Partners for Canada’s Got Talent will be announced in the coming weeks.
Tim Hortons recently announced additional Rogers brand integration with the opening of two new Tim Hortons Cold Stone Creamery Ice Cream locations at the Rogers Centre, as part of a sponsorship agreement with the Toronto Blue Jays.
“Tim Hortons is a Canadian icon with a history of great advertising and marketing that we are extremely proud to be a part of,” said Karen Nayler, President of Mindshare Canada, Tim Hortons’ agency of record, which negotiated the sponsorship agreement on behalf of Tim Hortons. “Mindshare is very excited to be working with the unique talent at Rogers Media and Tim Hortons to create a stage for Canadians to share their stories and to entertain Canada.”
The inaugural season of Canada’s Got Talent kicks off the open call Audition Tour on September 9 in Winnipeg and stops in six Canadian cities in search of Canada’s most talented performers. The show airs in Spring 2012 on Citytv. Additional information is available at canadasgottalent.com.
Tim Hortons is one of the largest publicly-traded restaurant chains in North America based on market capitalization, and the largest in Canada. Operating in the quick service segment of the restaurant industry, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, flavored cappuccinos, specialty teas, home-style soups, fresh sandwiches, wraps, hot breakfast sandwiches and fresh baked goods, including our trademark donuts. As of July 3rd, 2011, Tim Hortons had 3,811 systemwide restaurants, including 3,189 in Canada and 622 in the United States. More information about the Company is available at www.timhortons.com.
Citytv™ television stations in Toronto, Vancouver, Calgary, Edmonton and Winnipeg offer viewers intensely-local, urban-oriented, culturally-diverse television programming. A distinct alternative to other conventional television stations, Citytv engages its viewers with dynamic on-air personalities and delivers an entertaining mix of news, local-interactive formats such as: Breakfast Television and CityLine; as well as local Canadian and US acquired prime time entertainment programming. Citytv is a part of Rogers Broadcasting Limited, a division of Rogers Communications Inc. (TSX: RCI and NYSE: RCI) which is a diversified Canadian communications and media company. For more information on Citytv stations and programming, visit www.Citytv.com
Cary Mignault, Unit Publicity Manager, Canada’s Got Talent, Insight Productions
David Morelli, Director, Public Affairs, Tim Hortons Inc.